Participating in the “Fly on the Wall” training and spending 24 hours observing Kevin Trudeau in his Chicago home was an experience I will never forget. To call it a home feels understated – it was a stone mansion with a solid, grounded presence. I stayed in what was called the “Morter Room,” and from the moment I arrived, everything about the environment communicated intention, beauty, and elegance.
The front door opened to reveal a round table in the foyer, topped with a lush arrangement bursting with fresh flowers. I was welcomed with a tour from Camden and later from Saul, the butler. Every detail of the home – from the stone exterior to the exquisite interior décor – reflected permanence and precision. The housewares were stunning: Versace and fine European dishes, gold and silver silverware, and custom insignias of “KT” embroidered on towels and robes.
The many classical paintings evoked the feeling of being in a museum. The beautiful Persian rugs were chosen to be made of silk because the silkworms impart their energy into the fibers. Even the decorative fountains contained evergreen, which gave the feeling that nothing in the home was ever empty – everything was always full, alive, and intentional.
Kevin himself was impeccably dressed: gray slacks, a blue wool coat, a pink shirt, fine jewelry, and full-dress shoes. In relaxed settings, he chose clothing with function – zippered pockets in fleece tops and workout pants to securely hold his tape recorder and phone.
The First Outing: GIN Offices & Podcast Recording
Our first outing was to the GIN offices for a one-hour podcast interview in the studio. The previous Fly on the Wall members and our group sat in the adjacent room behind a glass window while production was handled next door.
One question that stood out was: What can someone do if they have non-wealthy DNA?
Kevin’s answer was simple and powerful: Success is a decision away.
You make a firm decision that you will succeed – and then you follow through.
He emphasized three keys from his life:
- Success is a decision away.
- Go as far as you can see, and when you get there, you’ll see further.
- Care, but not that much.
In person, his presence was magnified a hundredfold compared to the screen. You can feel in his physical presence the noticeable energy around him. He walks at a fast pace. Being around him made me feel more successful simply by proximity – like standing beside a force field of certainty.
The Voice Recorder & The Creation Process
Kevin carried a voice recorder everywhere. Throughout the day, he recorded thoughts and ideas. Later, at 5 PM in the cigar lounge (located in the garage beside his two beautiful cars), he transcribed those recordings into his Priority Manager.
What I discovered was profound:
The Priority Manager is not a scheduling tool. It is a creation manager. It’s like Kevin’s 3rd arm, it’s a creation system. Success is not a mystery; it’s putting to use a system. Kevin walks the talk: plan your work and work your plan.
He wrote in it with a mechanical pencil and kept a clicker eraser nearby to move items around. When transcribing, he would either delegate tasks or assign them to himself. He never wrote from a place of obligation. He emphasized:
“You never want to feel like you have to do something. You choose to do it.”
He uses Priorities A or B to emphasize importance and timeliness.
When writing a resolution in his list of activities, he doesn’t write “Left message for John.” Instead, he writes “John will call back.” It’s a command to the universe.
Kevin clears all lingering items from his mind by ensuring everything is recorded, written down, delegated, or organized. When his mind is relaxed, his subconscious is free to create. He deliberately erases conscious worry. He explained that most people don’t plan enough. His objective is zero stress. When there is no stress, the subconscious mind can operate at 100%.
Kevin is intentional in partnering with his subconscious mind. This was one of my key observations about him. In all my years as a GIN member, I had not used the Priority Manager. I misunderstood it to be just another calendaring system, and I was already using a digital one, so I felt I didn’t need it.
After this experience, I realized this was not the case, the Priority Manager is a creation system. It’s Kevin’s manifestation system. There’s no ‘magic’ to his remarkable ability to create – he uses a system and is consistent about it.
When I returned home, I replicated Kevin’s use of the system. It wasn’t easy to maintain the daily consistency and I was fully conscious of my incompetence. But the good news is that we have been trained about the 4 steps of learning and now I know what unconscious competence looks like and what to strive for.
Kevin would also praise himself throughout the day. He praises himself out loud after completing cycles. It was done with an understanding of the working laws of success. This reinforcement locks in the identity of a winner. He would say out loud:
- “That cycle is done.”
- “I’m ahead of schedule, as I always am.”
- “I did it again.”
Between cycles, he would take short breaks – checking emails (including spam), text messages, Telegram messages, or reviewing statistics that matter to him: gross revenue, new contacts, new customers, customer service response times, etc.
One of Kevin’s scheduled calls was with a financial institution. He said when you don’t need money, that’s when you ask for it – for example, by increasing your line of credit. This was advice I remember reading in his book The Debt Cures They Don’t Want You To Know About. By applying just one recommendation from that book, I personally raised my credit score nearly 100 points.
Evening Routine & Subconscious Creation
After dinner, coffee (served in a small espresso cup filled halfway so it wouldn’t cool), and a cigar, he and Danielle reviewed their Priority Managers together.
Later, we watched episodes of Columbo in the movie theatre. During this time, while lounging on the leather reclining seats, both had their Priority Managers nearby, and Kevin still had his recorder. He explained that watching something mindless, without sex or violence, allows the subconscious mind to create.
At night, he reviews his statistics with gratitude and appreciation. In the morning, however, he contracts energy – using dissatisfaction strategically to fuel expansion.
Before bed, he would turn off the lights and look at each room with gratitude for its beauty.
Morning Routine
His mornings are unhurried and calm. His first meeting is rarely before 9 AM.
He and Danielle sat on a curved sofa with coffee by the fireplace. Conversation was quiet. He reviewed bank accounts – not to celebrate balances but sometimes to get slightly annoyed, contract energy, and “fire himself up.”
Even in his robe, he carried his recorder.
At 8:35 AM, he entered the kitchen fully showered and dressed. He rinsed his cup with hot water before pouring coffee so it would stay warm longer. That level of detail extends to everything he does.
His phone had no notifications turned on unless expected. He controls what he sees. No random pings. No distractions. He shuts his phone off at night and charges it. He dictates most messages rather than typing.
Observing Coaching & Leadership
I observed a one-on-one session with a gentleman feeling stuck in wealth and relationships. Kevin identified generational suppression tied to the colonization of the man’s country and how identity loss impacts success.
At the beginning of the call, the man seemed weighed down by his situation. By the end, he was smiling, relaxed, and looking happy.
Kevin has a remarkable ability to explain concepts progressively and clearly – even this one time speaking with Saul about something as simple as correctly organizing a unique inverted cooking pot lid in a kitchen drawer. Kevin explained how salesmen used to sell these cooking pots door to door similar to selling encyclopedia books. Everything has logic. Everything has intention.
Accounting & Abundance
I had the privilege of sitting in on a team accounting meeting where tax preparation and audit readiness were discussed. It was the most enjoyable accounting meeting I’ve ever experienced. I learned so much. Kevin explains concepts in simple to understand terms and explains the reasoning behind why certain fields need to appear in a spreadsheet.
In just three to four years since his release from prison, Kevin has recreated a life of abundance.
Observing him, I understood why:
- He completes all cycles.
- He clears mental clutter.
- He operates with zero stress.
- He trusts the universe to provide information and partner with him.
- He integrates his time and focus with the Priority Manager.
- He plans his work and works his plan.
I’m paraphrasing from Your Wish Is Your Command original recording: “In the end, what matters is not what you have, but who you become”. It doesn’t matter that Kevin lost everything when he went to jail; he can rebuild it – because of the person he has become. In a short time Kevin rebuilt everything. It’s because of the person he is. We must have confidence in ourselves because the most important asset we have is ourselves and who we become; hence the importance of developing the most important asset or self-development.
Personal Impact
That night in the mansion, I could barely sleep. There was a buzzing sensation in my body. Kevin said it was the energy of the house – and that many people feel it.
What became clear to me is that Kevin’s life is not accidental. There is no “vegging out.” Even relaxation has purpose. He relaxes by watching a mindless show to free his subconscious. His daily activities are designed to enable the subconscious mind to unfold and create.
In my many years as a GIN member, I had never used the Priority Manager. I mistakenly believed it was just a calendaring tool. Now I see it as a vehicle to accelerate creation.
If you want things in your life to change, you must change things in your life.
To witness Kevin in action was priceless. He is intentional. Focused. Disciplined. Creative.
Kevin and Danielle are gracious hosts. It was a privilege to spend a day in their home.
By M. Rajabi
FOTW February 12, 2026