Could You Express Your Opinions On Instilling Employees To Desire To Want To Do A Task While On A Time Sensitive Project Without Having To Berate Or Criticize Them?

Could You Express Your Opinions On Instilling Employees To Desire To Want To Do A Task While On A Time Sensitive Project Without Having To Berate Or Criticize Them? What are your thoughts on motivating employees to eagerly tackle tasks on time-sensitive projects without resorting to berating or criticizing them?